Use These Digital Dos and Don’ts to Encourage Vehicle Sales Success
- Use social networking sites—Use your social media pages to engage with customers by responding to their comments or feedback and establishing your brand with creative, unique posts.
- Don’t ignore email—Ignoring emails can turn away customers who feel they are being disregarded. In fact, a recent survey from CarGurus found that a quarter of consumers contact a dealer first via email, but half of those consumers experience poor response rates.
- Invest in digital services—Don’t navigate digital marketing alone. Be sure to hire experienced, knowledgeable experts to get results.