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Why Car Dealers need to go Digital


Why Car Dealers need to go Digital

Use These Digital Dos and Don’ts to Encourage Vehicle Sales Success

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Car buying has changed alongside new technological innovation. Recent research revealed 70 per cent of customers spend more time online than offline when researching their car purchase, using services such as official vehicle websites, online forums and social media. With this in mind, it’s vital that motor traders like yourself take advantage of digital marketing. Consider these best practices to ensure vehicle sales success: 
  • Use social networking sites—Use your social media pages to engage with customers by responding to their comments or feedback and establishing your brand with creative, unique posts. 
  • Don’t ignore email—Ignoring emails can turn away customers who feel they are being disregarded. In fact, a recent survey from CarGurus found that a quarter of consumers contact a dealer first via email, but half of those consumers experience poor response rates. 
  • Invest in digital services—Don’t navigate digital marketing alone. Be sure to hire experienced, knowledgeable experts to get results.




Worried about cyber-security? Read our recent blog post on cyber-insurance here.


Manage Your Risks

Your business is exposed to numerous special risks. A complete appraisal of what you face and a bespoke policy will help protect your business and ensure future profitability.

Contact Higos Insurance Services Ltd today on 01458 270 428 for more information on crafting a robust motor trade insurance policy.

For more information on how we can help protect your business, visit our Motor Trade page or complete our online quote request form.

Posted by: Higos Insurance Services Ltd