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How Using Video Builds Trust and Drives Sales for your Motor Trade Business

Oct10

How Using Video Builds Trust and Drives Sales for your Motor Trade Business

According to a 2017 survey from CitNOW, a company that specialises in marketing for dealerships, 80 per cent of in-market buyers are open to using video to support their vehicle purchases. 

In addition:
 
  • Nearly 75 per cent of respondents said the use of video made them feel more confident when making a purchase.
  • Over a 12-month period, 1 in 5 buyers used video to support the purchase of a car. 
  • Of those who recently purchased a car, approximately one-third interacted with a dealer-produced video.
 
Together, these statistics show that more and more customers are looking for modern and convenient buying experiences when shopping for a new car. Using video, whether hosted on YouTube or your website, helps bring your dealership to your buyers. Even short, concise videos can help customers gather all the information they need about a particular vehicle, which could directly lead to test drives and, more importantly, increased sales.
 

Manage Your Risks

Your business is exposed to numerous special risks. A complete appraisal of what you face and a bespoke policy will help protect your business and ensure future profitability.
 

Contact Higos Insurance Services Ltd today on 01458 270 370 for more information on crafting a robust motor trade insurance policy.

For more information on how we can help protect your business, visit our Motor Trade page or complete our online quote request form.
 

Posted by: Higos Insurance Services Ltd