Higos Launches TV Advertising CampaignFriday 4th May 2012
Higos Insurance Services will be one of the first insurance brokers to have a non-animated TV advertisement campaign when our first advertisement is broadcast on Tuesday 8 May.
The premiere of the advertisement will appear on ITV1 in the West region at 9.15pm, during the Coronation Street advertisement break.
Ian Gosden, Managing Director of Higos Insurance Services, said: “We are excited to be making history with our advertisement and hope it raises awareness of the value of an insurance broker among consumers. Higos is fully committed to providing clients with a comprehensive range of products and quality service and we hope our advert reflects this.”
The advert was filmed in our Worle branch and Higos employee Anna Hodges, based in our Glastonbury branch, has a starring role. The advertisement will air approximately 50 times between 8 – 25 May and will support our 13 offices within the broadcast region.
Eric Galbraith, British Insurance Brokers Association (BIBA) chief executive, said: “We are delighted that Higos Insurance Services is promoting the value of brokers, and the need for adequate insurance and advice in a local television advertising campaign. We are sure that it will help to reinforce the messages about broker services and we wish Higos every success with their innovative venture.”
The advert will be available on this website from early next week - keep checking http://www.higos.co.uk/ for updates.