Higos Launches New Television Advertising CampaignFriday 1st March 2013
Higos Insurance Services today launches its second television advertising campaign
Our second campaign launches on ITV1 West at 7.58pm today, Friday 1st March, at the end of the first episode of Coronation Street. The region covers 13 of Higos’ branches.
The 30 second advert will be shown approximately 45 times over a two week period, in a combination of evening and daytime slots. Positions have been secured in prime time shows including Coronation Street, Emmerdale, Mr Selfridge and Broadchurch.
Neil Wyatt, Marketing Manager at Higos Insurance Services, said: “We are very excited to be back on the screen with a second television advertising campaign. Television is an effective platform for targeting our audience and our first campaign, in May 2012, proved successful in raising awareness of our brand and generating new business. Our advertisement highlights the value of a local high street broker and the need for comprehensive, knowledgeable and helpful advice.”
Higos made history when it became one of the first brokers to have a non-animated TV advertisement campaign last year.
Ian Gosden, Managing Director of Higos Insurance Services said: “We remain fully committed to providing clients with a comprehensive range of products and quality service and our advertisement reflects this.”
The advertisement, filmed in our Worle branch and starring Higos employee Anna Hodges, will be available on the Higos website from early next week.